MUSC Health-Orangeburg rebrands cancer center

ORANGEBURG, S.C. (May 30, 2024) - As part of its comprehensive rebranding campaign, the MUSC Health - Orangeburg Mabry Cancer Center will serve as a Hollings Cancer Center location. This transformation reflects the integration into the MUSC Health network and its commitment to providing world-class cancer care to Orangeburg, Calhoun, Bamberg and surrounding counties,

The alignment with Hollings Cancer Center, the state’s only National Cancer Institute (NCI)-designated cancer center, expands access to innovative treatment options, trailblazing research and unparalleled expertise.

“Our cancer center team is now better positioned to deliver comprehensive care, improving outcomes and enhancing the quality of life for our patients,” said Walter Bennett III, CEO of MUSC Health-Orangeburg. “Our Orangeburg providers and staff have been working collaboratively with members of the Hollings team since last year’s acquisition, but the rebrand is an essential component in communicating this to those we serve. The Hollings name is synonymous with revolutionary cancer treatment, and we want people to know that we can provide the advanced care they need right here in Orangeburg.”

As part of Hollings Cancer Center, rural areas like those served by MUSC Health-Orangeburg instantly tap into a network of resources, expertise and advanced technology. Patients gain access to cutting-edge treatments, clinical trials and specialized care previously unavailable locally. Telemedicine and outreach programs can extend the reach of Hollings’ services, providing remote consultations and support to patients outside the Charleston area.

Responsible for staffing the center and the medical practices and clinics that support the region, MUSC Health-Orangeburg’s executive director of ambulatory operations, Echo McAlhany, sees additional benefits of the rebrand.

“Recruiting providers to rural communities is always a challenge, especially when it comes to specialty care. We believe the shift to Hollings enhances our ability to attract top-tier medical professionals and researchers. Bringing these experts to our area isn’t just about filling positions; it’s about nourishing communities with hope, healing and innovation, transforming our region’s health landscape for generations to come.”

This newest expansion is a step forward in Hollings Cancer Center’s mission to reduce the cancer burden in South Carolina and nationally.

“The extension of Hollings Cancer Center to Orangeburg marks a pivotal advancement in our commitment to underserved and rural areas,” said Raymond N. DuBois, M.D., Ph.D., director of Hollings Cancer Center. “This expansion not only provides crucial access to advanced care but also could amplify the transformative benefits of our research efforts for rural communities.” 

Patients can expect a seamless transition without interruption of their ongoing care or services. The same dedicated team of physicians, nurses and support staff remains committed to providing personalized, patient-centered care that addresses the unique needs of every individual.

An event commemorating this milestone and honoring the service and commitment of the center’s former namesake, H. Filmore Mabry, M.D., is planned for later this summer.

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About MUSC Hollings Cancer Center

MUSC Hollings Cancer Center is South Carolina’s only National Cancer Institute-designated cancer center with the largest academic-based cancer research program in the state. The cancer center comprises more than 140 faculty cancer scientists and 20 academic departments. It has an annual research funding portfolio of more than $50 million and sponsors more than 200 clinical trials across the state. Dedicated to preventing and reducing the cancer burden statewide, the Hollings Office of Community Outreach and Engagement works with community organizations to bring cancer education and prevention information to affected populations. Hollings offers state-of-the-art cancer screening, diagnostic capabilities, therapies and surgical techniques within its multidisciplinary clinics. Hollings specialists include surgeons, medical oncologists, radiation oncologists, radiologists, pathologists, psychologists and other clinical providers equipped to provide the full range of cancer care. For more information, visit hollingscancercenter.musc.edu