For the second time in four years, a television program co-produced by MUSC Public Information and Community Outreach and South Carolina Educational Television has won a Bronze Telly Award.
"Sea Change" is an hour-long documentary on the causes, impacts and ways to address rising sea levels along the South Carolina and Georgia coasts. Produced in 2017, the program originally aired multiple times on ETV and its affiliates statewide in South Carolina. The program gained additional viewership in such markets as Los Angeles, and Washington, DC, when the National Educational Television Association (NETA) distributed it to its public and educational television affiliates in time for Earth Month programming packages. NETA will distribute the program again in July.
David Rivers, DHL, Professor and Director of MUSC PICO, sees sea level rise, affiliated with climate change, as a major challenge for coastal communities and residents nationwide.
“Since 2015, in response to increasingly common flooding and catastrophic weather events, the Medical University and its partners have delivered a series of programs to diverse communities along the South Carolina and Georgia coasts. Communities will weather these events and prosper if we take timely action. 'Sea Change' illustrates the issues in a way that promotes positive actions at the local, state and national levels.”
Rivers cited MUSC’s programmatic partners — ETV, Allen University and The South Carolina Aquarium — for their role in the program.
Don Godish, senior director of content at ETV in Columbia, said “Sea Change represents the valuable outcomes of a long-term relationship between ETV and MUSC Public Information and Community Outreach. We welcome the opportunity to work on this vital issue facing the people and communities of South Carolina and, ultimately, nationwide.”
Telly Awards judges recognized "Sea Change" in the General-Public Interest/Awareness category.
Telly Awards showcase the best work created within television and across video for all screens. Among over 12,000 entries from all 50 states and five continents, Telly Award winners represent work from some of the most respected television stations, production companies, publishers and advertising agencies around the world.