Medical University of South Carolina’s community-centric Innovation District: A collaborative regional effort

July 17, 2024
Four women and one man stand in front of a colorful mural.
MUSC leaders traveled to multiple locations to study well-known innovation districts. Photos provided

The Medical University of South Carolina is spearheading a groundbreaking initiative to develop an innovation district in Charleston, a visionary project designed to stimulate regional growth and academic and clinical excellence and position the area as a nexus of medical and technological advancement. This endeavor extends beyond the construction of buildings and infrastructure; it is about cultivating an ecosystem where innovation thrives and benefits the entire community.

Insights from thriving innovation districts

MUSC’s dedication to this project’s success is reflected in its leadership’s comprehensive research and strategic planning. The project team, led by chief real estate officer Jessica Paul; chief innovation officer Jesse Goodwin, Ph.D.; and chief strategy and external affairs officer Caroline Brown, conducted interviews and investigative visits to learn more about renowned innovation districts.

These districts included uCity Square and the Pennsylvania Biotechnology Center in Philadelphia, Arizona State University’s Innovation Zones, UC Davis Aggie Square, University of Maryland BioPark, University of Pittsburgh’s Innovation District, Washington University Cortex Innovation Community, NC State Centennial Campus in Raleigh and the American Tobacco Campus in Durham and Research Triangle Park.

In some cases, stakeholders representing South Carolina’s economic development and life sciences sectors accompanied MUSC team members to provide additional perspectives. These visits provided invaluable insights and lessons to guide Charleston’s innovation district development. 

Four men and two women stand under a sign that says B + Labs. 
A visit to B+labs in Philadelphia, billed as the premiere life science incubation space in Philadelphia.

“uCity Square in Philadelphia showcased a mature model of an innovation district’s potential to transform a city,” said Paul. “Our visit focused on understanding the tangible impacts of such a district over a decade, particularly in terms of community engagement and economic revitalization. This site visit was influential in shaping our vision for MUSC’s Innovation District.”

“Launching a project of this scale requires extensive research to gain an understanding of best practices and success stories,” said Brown. “Of course, every city is different, but there are so many helpful nuggets and lessons learned to pick up from our peers. Talking with and visiting innovation districts across the country provided insight into what will best fit our city and our region. Guided by this knowledge, we will move forward into the next phase of planning for an innovation district in Charleston, with collaboration at the forefront of our work.”

Community engagement

The Innovation District initiative is a regional endeavor by SC Bio, the Economic Leadership Council of the Charleston Regional Development Alliance (CRDA), the Zucker Institute for Innovation Commercialization and the SC Department of Commerce, with MUSC assuming a leadership role.

Community engagement extends beyond institutional collaboration. A key takeaway from the Philadelphia visit was the inclusion of local stakeholders and residents in shaping the district’s growth. This community-centric approach is at the heart of MUSC’s Innovation District strategy.

Economic impact and sustainable development

The Innovation District is projected to have a substantial economic impact on the region. By creating a space that attracts high-tech industries, nurtures startups and harnesses the intellectual capital of local universities, the district is poised to become a significant economic engine. The focus is on generating high-value jobs, stimulating local businesses and attracting further investment to the area.

Charting the course for the future

As MUSC helps to define the concept of an innovation district on the peninsula of Charleston, the insights gained from thriving districts across the country underscore the project’s potential to be a transformative force for the city. The pillars of this initiative are the integration of community feedback, strategic partnerships with institutional stakeholders and a steadfast commitment to smart, intentional growth.

“Our visits to Philadelphia, Raleigh and Durham were invaluable in demonstrating what is achievable and the challenges we may encounter,” said Goodwin. “Each district we explored had its unique characteristics but all shared a common thread in their ability to harness the power of collaboration and community engagement to fuel innovation and growth.”

As MUSC embarks on this exciting journey, the community-centric Innovation District stands as a beacon of potential, promising to elevate the city’s economic landscape while fostering a space where innovation can flourish for all. This initiative is not merely about building a district; it’s about laying the foundation for MUSC’s future and setting a new standard for how cities can integrate technology, health, education and community to drive progress and shared prosperity.

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